Your ads aren't the problem. Your data is.
I'm Bappi — I build tracking systems businesses can actually trust. GA4, server-side tagging, Meta CAPI, offline conversions. When your numbers are true, every decision gets easier.
The full stack of measurement.
GA4 Setup & Audit
Property configuration, key events, custom dimensions and reports that answer real business questions.
→Google Tag Manager
Organised containers, a documented dataLayer, and QA on every trigger. Clean enough for your next developer.
→Google Ads Conversion Tracking
Enhanced conversions and clean attribution so Smart Bidding optimises on revenue, not noise.
→Meta Pixel & Conversions API
Pixel + CAPI with proper deduplication and match keys — the signal iOS took away, returned.
→Server-Side Tracking
First-party sGTM infrastructure: better accuracy, longer cookies, fewer fragile browser tags.
→Consent Mode V2
Compliant measurement after cookie restrictions — privacy handled without going blind.
→Offline Conversions
CRM to ad platform: import calls, qualified leads and closed deals so platforms chase real customers.
→Call Tracking
Phone calls attributed to campaigns and keywords — the invisible half of lead-gen, measured.
→Measured work, measurable outcomes.
Purchases silently under-reported after iOS updates. Rebuilt with sGTM + CAPI and proper deduplication — the missing signal returned within three weeks.
High spend, zero clarity on which campaigns brought real leads. Conversion + call tracking taught Google Ads which clicks become customers.
Duplicate purchases and inflated revenue reporting. A clean dataLayer and deduplication gave finance and marketing the same true number.
Precise work has a procedure.
Audit
I inspect your current setup — tags, events, attribution — and document what's broken, missing or double-counted.
Blueprint
You get a measurement plan: every event, parameter and destination specified before a single tag is touched.
Build
Implementation in GTM, server containers and platform APIs — organised, named and versioned properly.
Verify
Every event tested and QA-documented. You receive proof your data is true — plus a walkthrough of the system.
Trusted in 40+ countries.
Bappi found tracking issues two previous freelancers missed completely. Our ROAS reporting finally matches reality.
The server-side setup was documented so well our dev team maintains it without help. Rare to find someone this strong on both sides.
We hand all our client tracking projects to Bappi now. Fast, clean containers, and he explains everything in plain language.
Most businesses don't have an ads problem. They have a truth problem.
Wrong conversion counts. Duplicate purchases. Attribution that contradicts itself. I've spent 7+ years fixing exactly this — for eCommerce stores, SaaS companies, agencies and local businesses across 40+ countries.
My promise is simple: when I hand over a project, every number in your reports is one you can defend in a board meeting.
Find out what your data isn't telling you.
Request a free tracking audit. I'll personally review your setup and send you a short report: what's broken, what's missing, and what it's costing you.
Let's make your numbers true.
Tell me what feels off about your data. I reply within 24 hours — every day of the week.
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Request received.
I'll review your site and reply within 24 hours with your audit next steps.